Because Sound Matters Launch New Online Shop

Warner Bros. Records has relaunched it’s online vinyl record store Because Sound Matters in advance of Record Store Day’s “Black Friday” celebration. The completely revamped site gives consumers an improved shopping experience that is easier to navigate, more fun to browse, and optimized for mobile phones. To celebrate the re-launch, the site is hosting a store-wide sale with everything available for 15% off for Black Friday weekend (November 29th through December 1st) with an additional 10% off discount code to email subscribers. Beginning December 2nd, Cyber Monday, the site kicks off 12 days of flash sales with Neil Young’s Harvest available for 30% off. To see what’s coming up for sale for the remaining 11 days, head to

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